Conferring a degree

Bachelor of Arts degree

Training goal

In professional construction, we uphold the parallel development of professional quality and design aesthetic, and realize the teaching mode of driving projects into the classroom through the construction of school-enterprise practice base platform in professional characteristics。According to professional characteristics and market demand, it is divided into four directions: ACG animation design, film and television creation and production, illustration and publication, and comprehensive painting。ACG animation design mainly studies manga design, animation design, animation derivative design, game design, early concept design, etc，The aim is to cultivate outstanding animation game comprehensive design talents;Illustration and publication focuses on picture book creation, literary illustration, commercial illustration and illustration derivation，Committed to cultivating outstanding artistic talents in the field of digital publishing;Film and television creation and production mainly studies film, television, art short films, contemporary images, new media art, etc，Committed to cultivating high-end talents in the film and television industry;The comprehensive painting study realizes the analysis and transformation of traditional and modern painting language，It aims to train painting and design talents for art creation departments such as art galleries。

Cultivation characteristics

With the aim of cultivating application-oriented professionals, it emphasizes the results-oriented and student-centered education concept and focuses on cultivating students' employability skills and teamwork ability。The teaching team has a high degree of professionalism, and 100% of the full-time teachers have school-enterprise cooperation experience。In the past three years, teachers and students have won dozens of awards in international, national, provincial and ministerial level professional competitions。Studio teaching and project into the classroom mode, to achieve students learning and practice of the real classroom。As one of the main bodies of Ningbo Animation and game Industry Research and Promotion Center and collaborative Innovation Center, this major achieves the seamless connection of practical teaching between school, local and enterprise by building practice bases with enterprises and institutions such as Ningbo Radio and Television Group, Ningbo Daily Media and Ningbo Kacu Animation。Graduates work in famous enterprises for front-line creation, and their professional ability is highly recognized by professionals from all walks of life。

Major course

CG concept design, scene design, toy design, comic creation, ACG comprehensive performance, drama, photography, image creation, lens design, film and television synthesis, digital drawing, professional color, black and white painting, screen print, overall book design，Digital publishing, picture book creation, commercial illustration, painting language, theme creation, etc。

Employment situation

In the past three years, the employment rate of this major has reached more than 98%，Entry includes: the other side of the sky (" Big Fish and Begonia "production team), Red carp animation (" Jiang Ziya" and "League of Legends" production team), Time Coordinates (" Diamond River "production team, joined Meng Jinghui Studio，Including Tencent, Ubisoft, NetEase, folding paper, Xishan House and other well-known enterprises，Directly participate in domestic and foreign animation film and game design and production。More graduates have organized international art exhibitions (Roppongi, Tokyo), won the Laurel Award for New Designers at the Beijing Design Expo, participated in the design of the mascot of the 2022 Asian Games in Hangzhou, participated in the production of English National Opera's "Madame Butterfly" animation video, participated in the Tokyo Olympic Games JR subway video and other ways to explore the road of art。In the past three years, students have been admitted to many world-class universities such as Central Saint Martins College of the University of the Arts London, Royal College of Art, Musashino University of Fine Arts, Tama University of Fine Arts, Kyoto University of Plastic Arts, Saitama University, etc。